BT The Future is Now: Insights from digital transformation leaders

BT The Future is Now LIVE: Insights from digital transformation leaders

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What was covered

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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Taking place on 1 October at 15:00 - 16:00, with host and technology reporter David McClelland

Watch the live event here

The Future is Now is our one-hour live event looking at how successful digital transformation has strong leadership at its core. Featuring transformation trailblazers, we’ll look into how technology is the catalyst to lead this culture effectively.

Coronavirus has reportedly sped up UK companies’ digital strategy by an average of 5.3 years, so there’s no better time to look at how technology can create new, agile ways to work.

Designed for senior leaders of organisations ready to speed up their digital transformation journey, this event will be hosted by technologist and broadcaster David McClelland.

What to expect

15:00 Session 1 with Justin Parsons, Technology director at Archant.

We’ll look into how media leaders, Archant, are championing change in their business by using technology as an enabler to provide their workforce with greater flexibility.

15:15 Session 2 with Robin McCammon, Chief commercial officer at Excel Esports.

This trailblazing British company is redefining sport through competitive gaming. And with new leadership’s 'fail fast, move on' mentality, they’re backing bold ideas to help move the business forward.

15:35 Session 3 with Michael Sherman, Chief strategy and transformation officer at BT

Providing expert advice and insight on leading a digital transformation journey in one of the UK’s largest businesses, and reflecting on how Excel Esports and Archant can be a blueprint for your success.

We’ll close with a panel discussion and quick-fire Q&A with our speakers for any questions you may have.

Meet our speakers:

Michael Sherman

Chief Strategy and Transformation Officer

BT

Robin McCammon

Chief Commercial Officer

Excel Esports

Justin Parsons

Technology Director

Archant

More to discover:

To learn more about how you can put in place the tools and processes to digitally transform and stay ahead & for the latest trends, insights and events click here

To discover more on the trailblazing businesses who are shaping the future click here

To hear more about Excel’s story and how they are leading the way in Esports, watch our film here.

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Video Block #2

RSVPs Closed

David Doe

Designer - Redshoe

David Doe

Designer - Redshoe

David Doe

Designer - Redshoe

Your Hosts

Lucy Hernandez

Chief Creative Office

OPENFORM

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Leo Di Salvo

Sr. Technology Consultant

OPENFORM

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Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download

02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register

03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now

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